| Investor Type | Firm |
| Type of Fund | Revenue-based |
| Stages | Seed, Series A, Series B, Series C, Pre-IPO |
| Investing | Canada • Australia • Germany • France • Italy • Spain • Singapore • Hong Kong • New Zealand • Ireland • Philippines • Vietnam • Thailand • Malaysia • Indonesia • Pakistan |
| Investment Range | €100,000 - €20,000,000 |
Choco Up is an investment fund headquartered in Quarry Bay, Hong Kong. They operate as a revenue-based lender specializing in flexible financing solutions for fast-growing businesses.
With a focus on helping companies achieve growth, Choco Up is sector-agnostic, offering financial support to a wide range of industries, including e-commerce, retail, food & beverage, and service providers. Their investment parameters range from a minimum of USD 100,000 to a maximum of USD 20,000,000, catering to different stages of company development from Seed to Pre-IPO, including Series A to Series C rounds.
Choco Up's financing products are tailored to the unique needs of each company, emphasizing simplicity, flexibility, and control over funds, without taking equity stakes. This allows businesses to preserve ownership while still accessing capital.
Their funding solutions include Uplift, a 'buy now, pay later' service for retailers; Upstart, offering up to USD 100,000 for everyday needs or growth opportunities; Upstart Plus, for funding over USD 100,000 aimed at business expansion; and Upfront, which enables companies to convert outstanding bills to cash to ease cash flow challenges.
To be eligible for financing, businesses must be incorporated in Australia, Hong Kong, Malaysia, or Singapore, with a minimum of 6-12 months revenue history and an average monthly revenue of at least USD 10,000. The funding process is streamlined, involving eligibility check, connection with an account manager, reception of an indicative offer, and upon approval, immediate working capital transfer.
These financial products are designed to integrate seamlessly into a business's operations, supporting their path to growth and scaling. Choco Up boasts over USD 1 billion in total GMV funded and has facilitated over 1,000 funding rounds, providing personalized support and expert guidance alongside their financial services.
We finance any types of businesses and are sector agnostic. Our minimum eligibility criteria includes: 6+ months of company operating history and revenue greater than USD 10k/month.

