Blippar

About The Fund

Blippar is a technology company established in 2011 that specializes in augmented reality (AR), artificial intelligence (AI), and computer vision. They provide an ecosystem built around these innovative technologies for world-leading brands, positioning themselves as a strong ally for brand engagement and consumer interaction. Blippar's portfolio includes Computer Vision APIs and self-service AR creation and publishing tools showcased through the Blippar app, the first AR browser. Their technology has been employed by industry giants such as PepsiCo, Porsche, Nestlé, and L’Oréal to craft engaging and award-winning experiences that offer tangible data on ROI for real-world marketing. The company reinvigorates print media by merging physical and digital content, making static content interactive in real-time. Blippar's self-service platform, Blippbuilder, allows publishers, agencies, and brands to embed blipps into products and marketing materials easily, fostering a DIY approach to AR without external assistance. Through strategic acquisitions like Layar and investments in companies like WaveOptics, Blippar champions AR industry growth, supporting the integration of AR technology into everyday eyewear. Recognized for its disruptive impact, Blippar has featured on the CNBC Disruptor 50 list for three consecutive years. Their website articulates that they offer products such as the Blippbuilder for creating AR experiences, the WebAR SDK for adding AR functionality to websites, and a studio service for brand partnership projects. Blippar has delivered over 25,000 campaigns, won 26 awards, and boasts a platform community of over 50,000 creators. They have also achieved 16 world-first activations in the AR space, underscoring their pioneering role in AR technology solutions.