Big Rock

What is Big Rock?

Big Rock is an investment and strategic advisory firm located in San Francisco, California, with a focus on the intersection of cannabis, food, and hospitality sectors. They aim to grow the next generation of cannabis through a network that encompasses a variety of players in the industry, ranging from media to hospitality to technology.

The firm is invested in numerous cannabis-related projects and businesses, from organic cacao dark chocolates infused with sustainable sun-grown cannabis to clean plant science companies like Node Labs, which works with tissue culture micropropagation. They also engage in innovation projects such as the craft Cannabis Alliance and support various initiatives like the Last Prisoner Project and Crop-to-Kitchen. Their portfolio includes a diverse array of restaurants, juice cleanses, hospitality management companies like the PlumpJack Group, and immersive art and entertainment platforms like Enklu.

Big Rock takes pride in their approach to responsibly-sourced provisions, for example, the majority of the produce used in the Spruce restaurant comes from SMIP Ranch, a private farm dedicated to growing vegetables and herbs exclusively for the restaurant group. They also have holdings in the Apothecarry Case, a luxury cannabis storage, and delivery service, providing products and systems designed to optimize the usage and enjoyment of cannabis.

In summary, Big Rock participates across the value chain, providing growth capital to support innovation, integration, and sustainable development within the cannabis, food, and hospitality industries.