2x Consumer Products Growth Partners

About The Fund

2x Consumer Products Growth Partners (2x Partners) is a private equity firm that specializes in growth stage and venture capital investments, focusing on expanding middle-market consumer brands within various industries. They hold expertise in investing in segments such as food, beverage, pet care, personal care, home care, and other consumer product sectors. Their investment thesis centers around partnering with emerging consumer brands that demonstrate potential for remarkable growth. The firm is known for leveraging their deep industry knowledge to help portfolio companies scale operations, enhance distribution, innovate products, and execute strategic initiatives. Based in Chicago, Illinois, 2x Partners not only provides capital but also strategic guidance, tapping into an extensive network of industry relationships and resources to accelerate growth. They have a vested interest in entrepreneurs who have created distinguished products and services with the ability to captivate a sizeable market share. With an experienced team that offers a blend of operational and transactional proficiency, they are committed to building successful companies and helping them to navigate the complexities of the consumer market landscape. Their investment approach is to craft tailored solutions that align with the vision and goals of the stakeholders. The sectors 2x Partners is targeting include not only traditional consumer products but also innovative markets like Software (Web Marketplace SaaS, etc.), IT & TMT, Hardware & Manufacturing, A.I. & Big Data, emphasizing the convergence of technology with consumer products. By integrating robust expertise in these areas, the firm aims to back innovative brands at a pivotal moment in their growth trajectory, aiming to propel them to the forefront of their respective industries.